Youthforia

Role Freelance Designer, 2020 - present
Client Youthforia
Scope Art Direction, Packaging, Illustration, Digital Design

Youthforia is a digital-first, Gen Z beauty brand on a mission to make makeup more playful. Youthforia’s been featured in Vogue, Glamour, viewed over 40 million times on Tiktok. Youthforia’s makeup products are for a self-expressive youth market who want to have fun — whether it’s with their face, their place or how they fill space.

As Youthforia’s sole freelance designer, I work directly with the CEO to evolve the brand & dream up ideas that the TikTok FYP algorithm is sure to luv. We often draw inspo from the late-90’s internet aesthetic 💾 (see our Windows 95 email design) and Paris Hilton’s entire wardrobe (see our holiday packaging, inspired by the iconic monogram LV).